Adam Analytics Dashboard
Track inbound and outbound call performance, pickup rates, qualified leads, meetings booked, and conversion rates. Filter by date range and export reports.
Dashboard Overview
The Adam Analytics dashboard gives you a real-time view of all call activity. Access it from Sales > Analytics. The dashboard updates automatically as calls complete and provides both summary cards and detailed breakdowns.
Key Metrics
The dashboard tracks these metrics across all your campaigns and inbound activity.
| Metric | What It Measures |
|---|---|
| Inbound Call Count | Total inbound calls received during the selected period |
| Outbound Call Count | Total outbound calls made across all campaigns |
| Pickup Rate | Percentage of outbound calls answered by a live person (connected calls / total dials) |
| Average Call Duration | Mean duration of connected calls in minutes |
| Qualified Leads | Number of leads that met your qualification criteria |
| Meetings Booked | Total meetings Adam booked during the period |
| Qualification Rate | Qualified leads divided by total connected calls |
| Conversion Rate | Meetings booked divided by total connected calls |
Using Data to Improve Campaigns
The analytics dashboard is not just for reporting. Use it to identify what is working and what needs adjustment.
| If You See | What to Do |
|---|---|
| Low pickup rate | Adjust call windows to match the best times of day. Check if your caller ID looks trustworthy. |
| High pickup but low qualification | Review your lead list quality. Refine the target audience or source better leads. |
| Good qualification but few meetings | Check your calendar availability. Ensure working hours and buffer times are not too restrictive. |
| Short average call duration | Review your script for early drop-off points. Add more engaging opening lines. |
Trends and Script Comparison
The dashboard shows trends over time on a daily, weekly, or monthly basis. Use the date range filter to zoom into specific periods. You can also compare script performance: if you are running multiple campaigns with different scripts, the dashboard shows which script produces higher pickup rates, better qualification, and more meetings. Use this data to iterate on your best-performing scripts.
Filtering and Export
Filter analytics by date range, campaign, call type (inbound vs outbound), and outcome. Export your data as CSV for further analysis in spreadsheets or BI tools. The export includes all call-level details: timestamp, lead name, duration, outcome, qualification status, and meeting booking status.
Frequently Asked Questions
Can I see which time of day gets the highest pickup rate?▾
How do I compare performance across different campaigns?▾
What export formats are available?▾
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